– Android for timepieces anyone?

I came across this ambitious initiative (hat tip to EHF Live!) to raise funds for an open source watch movement design. (Note that the website is available only in German and French, so you’ll need Google Translate to decipher the content)

I believe this is in response to ETA’s plans to curb supply of watch movements to the watchmaking industry and, if successful, it will presumably provide an affordable watch movement which can be adopted by watchmaking companies. Great way for the smaller independent brands to break away from ETA’s shackles.

Smartphone fans will note that this is actually the same model adopted by Google to promote Android and it has succeeded beyond their wildest imagination. So if this initiative does take off with the right funding (wonder if Google is keen to participate in this?) then ETA had better watch out.

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